In a context of extreme advertising and competition saturation, companies, whatever their sector of activity, need to boost CRM systems (Customer Resources Management).
Defining it simply, a CRM is a highly efficient direct marketing system that maximizes the interactive communication between a company and its customers through premium calls and / or premium rate short text messages for the development of promotional initiatives for purposes such as brand or loyalty promotion, reward of certain customer behaviours, etc.
CRM systems include the possible responses to calls / messages from the participants in the promotional initiative to maximize the contact and interaction mentioned.
The aim is to achieve mass participation of users to generate notoriety, revenue for the company via the money collection of the premium services and the allocation of major awards to customers (sharing the generated revenue).
WPR has become, after many years of developing such initiatives, a leader in the sector, having a sophisticated know-how and application software for configuring scenarios, incentive mechanisms for participation, response actions in real time depending on the behaviour of participants, etc., which have proved their worth in the attainment of the goal stated in the preceding paragraph.
The true integration between voice messaging WPR platforms allows optimal exploitation of the unified database of users that generates the CRM promotion, maximizing response generation and revenue by the combined use of voice and SMS. .
Our experience enables us to advise companies to configure and develop the key issues in a CRM promotion: the concept of the initiative, the mechanics with which to structure them, the necessary communication support and awards to put into play ... and on the basis of the above, to estimate the volume of users who will participate in the initiative and the expected results that shed it.
WPR puts his knowledge and CRM applications available to its customers, with the assurance that their use will generate high added value for them.